Certified Christmas trees:
Full documentation throughout the entire value chain
Certified Christmas trees
The consumer demand for documented social responsibility is increasing all over the world. Words like fair trade and sustainability are no longer enough
DOCUMENTATION FROM SEED TO CONSUMER
Green Team Products meet the strictest requirements in the industry and can document social responsibility from the picking of the cones to the finished Christmas trees are ready 10 – 14 years later.
GREEN TEAM’S CERTIFIED CHRISTMAS TREES
- Offer full documentation throughout the entire value chain
- Ensures safety and consideration for people and environment
- Meet the consumer demands on ethics and moral
- Enables superior marketing and branding of Christmas trees
- Ensures competitive advantage compared to traditional sales channels
GLOBAL GOOD AGRICULTURAL PRACTICE
A global certification program which guarantees compliance with applicable legislation, minimum use of pesticides and fertilizer and compliance with high demands on working conditions.
Green Team: The nursey and all Christmas tree plantations owned by Green Team Group are GlobalGAP certified.
BUSINESS SOCIAL COMPLIANCE INITIATIVE
A monitoring and training programme for suppliers which through independent third party auditing documents social responsibility according to recognized international conventions.
Green Team: The nursery owned by the group behind Green Team is member of BSCI. The conventions and auditing is applied in Georgia where much of the seed used in the nursery originates.
THE GLOBAL IMPACT
The Group behind the brand Green Team supports UN’s Global Compact and is thereby committed to global sustainability through 10 important principles on human rights, labor, environment and anti-corruption.
THE VALUE CHAIN BEGINS WITH SEEDS FROM SELECTED CONES
The seeds for our cultivation of the Christmas trees are mainly obtained from cones gathered in Danish cultivated seed plantations and our own gathering areas in Georgia, where in 1996 we selected a particularly beautiful section – called A10 – which has proved to grow particularly magnificent and homogeneous Christmas trees. In addition, we also gather and receive seeds from other species and origins, but the selection is always based on a precise assessment of quality and utilisation. The seeds are processed in our own seed processing plant.
THE YOUNG TREE MUST BE WELL CARED FOR
The next important step in the value chain is the nursery. A quality tree requires a perfect start to life, so the plantations and producers get strong and viable plants and avoid unnecessary loss. We have developed a unique stratification system which ensures seeding at the absolutely right time and optimal germination in the field and thus better and stronger plants for our customers. We have large cultivation area at our disposal in the nursery, Majland. This is, without comparison, the largest production in the world of Nordmann fir seedlings. Therefore, we also have particularly high internal quality requirements for effective handling and logistics in order to ensure competitive prices and high security of supply for our consumers.
Christmas tree plantations
PLANTATIONS CLOSE TO THE CUSTOMERS THROUGHOUT EUROPE
Green Team has plantations around Europe, where we cultivate Christmas trees We carefully select those areas where we plant Christmas trees in order to ensure optimal cultivation and delivery. There are many deciding factors, which determine the perfect piece of land for Christmas tree cultivation: Location, temperature, rainfall, soil and logistics. By producing in close vicinity to our customers, we can deliver completely fresh products and simultaneously reduce transport to the benefit of the environment, the economy and ability to deliver. At the same time, it is possible to take into consideration regional differences for requirements regarding the appearance of the trees.
MARKETING AND DEVELOPMENT TURNS THE PRODUCT INTO AN EXPERIENCE
The experience is in the product, and through storytelling we influence the consumers’ perception. We no longer just sell Christmas trees, but rather the whole trend around true, natural products for the consumers’ own traditions. The true, authentic and original experience is supported by our marketing material. Our Christmas trees will be branded and marketed with focus on quality, nature and environment.
DISTRIBUTION DIRECTLY TO EUROPE’S RETAIL TRADE
Green Team is the large, innovative and consolidated Christmas tree supplier, which can match Europe’s retail chains, regardless of their size. We can deliver in large volumes from a broad range in the correct qualities. The logistics is fast and effective, and our marketing support and market information to the retail segment is unsurpassed. The retail trade’s profit margins will be credible and assured.
THE CONSUMER OF THE FUTURE WILL BE MORE CHALLENGING
There are many conflicts in the picture of families of the future. On the one hand, they place greater demands on authenticity, responsibility, environment, quality and individuality. On the other hand, they want it to be easy, convenient and at a fair, sensible price. However, they are also willing to pay more for the added value that lies in a story that substantiates the family’s perception of themselves and their lives. Green Team’s Christmas trees already match the demands of the future for experiences and involvement. Through dialogue with the retail segment and customers, we will constantly improve.
Stay in touch
Green Team Group Denmark
Simmelbrovej 44 | DK-7260 Sdr. Omme
Green Team Group Poland
Niepodległosci 75 | 72-300 Gryfice
Green Team Group Scotland
Unit 4, Netherton Business Centre | Fetternear
Inverurie | Aberdeenshire | AB51 5LX